The Power
of a Praying Mom

To capture new leads on social media, the resource had to earn attention on its own and move a mother deeply enough that she'd give her email to a brand she didn't yet know.

The work had to start with no influencer signed, no clear brief, limited internal digital capacity, and a hard launch date already set.

The key question I kept asking: Would a busy mom hand over her email for one more devotional pointing her to another ideal she can't reach?

US Christian mothers are spiritually hungry but emotionally exhausted. What she needed was permission to be imperfect and a path back to Jesus. This insight became the foundation every creative decision was built on.

The research confirmed my instinct: a polished five-day devotional was the wrong answer for an audience already drowning in ideals. I developed the concept instead as Seven Honest Prayers for Seven Real Moments of Motherhood — closer to a modern-day lament than a devotional, built to sit with her in the hard moment, be honest about where she is and give room for God to speak to her.